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These days, the internet is a crowded place. Your customers have options, and you need to stand out in order to win their business. That's easier said than done. While bigger businesses have the option of reaching customers with the help of a marketing agency. As a small business, you might not have that option.
Fortunately, there are ways for you to get your message in front of more customers without needing to worry, Here are four unusual but effective ways that might help your business reach more customers and grow:
Create video content on the fly using Reels
You can use Reels to create content on the fly. You can also use Reels to share your content via social media, whether it's a quick video clip of your daily routine or a series of images showcasing your best products and services.
To get started with Reels, log in to Facebook and head over to the video section. If you're unfamiliar with how this works, don't worry—the platform will walk you through creating a new video reel from scratch or importing existing videos from YouTube or Vimeo by clicking “Add Media” at the bottom of the screen when editing your reel.
Create in-the-moment content on TikTok
TikTok is a mobile app that allows users to create short videos that can be combined with music, filters, and effects. It’s popular with teens and young adults, so it's a great way to reach this demographic.
TikTok has many different features. You can create your own original content or remix existing videos by adding stickers, special effects, and music. You can also use its “trending” feature to find out what's hot on the platform at any given time and what kind of videos people watch most often.
Build a Community using Discord
A community is a group of people gathered around a common interest. You can think of it as an online meeting place where members come together to share ideas, knowledge, and experiences.
To build a successful community, you need to make sure your members are comfortable with each other and that they have the same goals in mind. That's why Discord is such a great platform—it allows you to create an environment where everyone feels welcome and supported.
With Discord, you have tools at hand that help you keep track of who's posting what, so there's never any confusion about who said what or when. Plus, since it's all stored on their servers instead of yours, everything is backed up automatically, so there's no risk if something goes wrong with your computer.
Do Live Streams To Interact With Customers
Twitch, YouTube, Instagram, and other social media platforms all have the option of live streaming. This is a great way to interact with your customers, answer any questions, and give sneak peeks of new products or services.
The best way to do this is by having a schedule, so people know when you will be live and what time it will be. If you have a dedicated audience who watches every stream, they will know when to tune in, which will help grow your audience even more.
Conclusion
Connecting with your customers personally is the best way to build a relationship and get them excited about your offer. It’s important for businesses to find ways to reach out beyond just email, social media, or text messages—especially if they want long-term success. Hopefully, these tips will help inspire you to create new ways of communicating with your audience.
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